In May 2023, the “Lange Nacht der Unternehmen und Wissenschaft – Creative Edition” took place, organized by IRMA (Initiative Regionalmanagement Region Ingolstadt e.V.). This event provided a platform for actors in the cultural and creative industries to present their work to a broad audience, including entrepreneurs. Our team, the nibi-Kollektiv, was tasked with creating an explainer video aimed at showing entrepreneurs why animations can be a valuable tool for their business.

The central challenge was to convey our idea clearly and concisely while maintaining the attention of a diverse audience present at the event. Many entrepreneurs are unaware of the versatility of animations – whether it’s to simplify complex content, promote products, or strengthen brand identity. The video had to effectively communicate these benefits in a few minutes in an entertaining way.

The project was supported by the “Junge Kunst und neue Wege” scholarship program of the Bavarian State Ministry of Science and the Arts.