Key Visual Design and Animation for Paintener Baufachtage
Client:
RYGOL Baustoffwerk GmbH & Co. KG
Project Duration:
November 2021
Event:
Paintener Baufachtage
The Paintener Baufachtage is an established seminar series known for its practical lectures and has been an important platform for contractors, dealers, and planners in the construction industry for decades. In November 2021, we were commissioned by the organizers, in collaboration with Christoph Ohnweiler, to design and animate a key visual for the Paintener Baufachtage 2022.
Challenge:
The central challenge was to create a key visual that both reflects the diversity of the audience and highlights the identity of the event and its organizers. The event attracts a heterogeneous audience from various sectors of the construction industry, so the design needed to appeal to a broad range while maintaining a clear, professional appearance. The organizers had a very clear idea of what they wanted: a line art illustration depicting the audience, combined with the logos of the organizers and a simple reveal animation.